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BRIEF
A campaign for MOMO, a turtle moisturizer brand. The work needed to give the brand its own visual identity in a category dominated by clinical packaging and product-led messaging — turning what could read as a niche specialty into something distinct and ownable.
A turtle moisturizer is unusual; the work leans into that. Rather than treating the niche as a constraint, the campaign treats it as the brand's edge — quiet wit, tactile shooting, and a visual language that respects both the product and the audience that would actually look for it.
CONCEPT
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