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TURTLE
03
A campaign raising data privacy awareness among Gen Z and proposing a social solution to the risks of fast-growing tech. Submitted to IAM Weekend — an annual Barcelona conference where creative thinkers, designers, and technologists meet to reimagine the future of internet culture, design, and responsible tech.
BRIEF
A video demo for Turtle — a hypothetical app addressing data privacy risk. The narrative points to the danger first, then walks through the app in real-life use. Demonstration over warning, keeping an audience that already lives inside the problem engaged.
CONCEPT
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