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JOWUA
11
A launch campaign for Jouwa, a premium Tesla accessories brand entering Amazon. The work needed to differentiate a small line in a category dominated by generic listings — and earn organic reach without paid support.
BRIEF
A 60-second product film that treats the accessory itself as the subject — close, considered, and quiet. No talking heads, no specs overlay; the build quality and finish carry the message.
CONCEPT
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