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INTENZA
09
A brand re-introduction and launch in Shanghai, repositioning Intenza for premium market re-entry. A 360 campaign tying together art, event, fitness, and wellness — designed as one continuous experience for visitors, from the first invitation through the night itself.
BRIEF
Inspiration meets possibility — design as a quiet argument for the premium, training as a breaking of plateaus. The work challenges its audience to view fitness as an experience, not a function. The relaunch was staged as a premiere, establishing Intenza's market position from the first frame.
CONCEPT
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