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ECO EDIT
05
An internal pitch for Calvin Klein targeting Gen Z through a sustainability angle. The work needed to land within CK's existing heritage footage without re-shooting — and feel native to a younger audience without forcing it.
BRIEF
Dynamic cuts and a mix of films that hint at sustainability with greenery and clips with more eccentric characters. The edit leans on CK's own archive, repositioning what already exists rather than building something from scratch.
CONCEPT
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