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ATO
02
A global launch for Intenza's flagship strength line, designed as a complete experience rather than a sales event. Venue, rundown, and product reveal were treated as a single continuous narrative — establishing Intenza as a partner to facility owners building premium wellness spaces.
BRIEF
The Art of Training treats each piece as sculpture and each gym as a curated space — cinema as a study of the mindset training demands. One continuous visual language carried it across film, merchandise, print, and the trade show floor.
CONCEPT
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