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INSPIRE
POSSIBILITIES
BRIEF
A brand re-introduction and launch in Shanghai, repositioning Intenza for premium market re-entry. A 360 campaign tying together art, event, fitness, and wellness — designed as one continuous experience for visitors, from the first invitation through the night itself. We needed a bold introduction.
CONCEPT
Oversight of all work living in event, social, digital media, and intenzafitness.com. The whole launch was treated as one experience. The rundown was reworked, localized for Shanghai and given an Intenza twist.
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