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DEWWY
A campaign for Black Jade, a botanical skincare brand. Four mask types needed to feel distinct without losing the shared brand language — and the campaign had to stretch a limited shoot across the full range.
BRIEF
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Elements from the ingredients are used in the film to make it more dynamic, while hinting that the ingredients are natural — a clean-beauty signal. The film treats each mask as a short of its own — color, texture, and pacing shift to define the difference between them, rather than describing it.
CONCEPT
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