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CAMELION
02
BRIEF
An interactive installation for Camelion, a system that turns a crowd into its own artwork. The idea rested on one repeatable action, performed by every visitor, with the data those actions generate doing the designing. The challenge was making something endlessly variable still read as a single, coherent piece.
Camelion reads the room, literally. As people arrive, their clothing color combinations are captured and fed into a living pattern, so the wallpaper is never drawn in advance but grown by whoever is in the space. Each visitor adds to a surface that belongs to the crowd, not the brand. The chameleon doesn't change to match its surroundings here. The surroundings build it.
CONCEPT
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