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ASUS
BRIEF
A global product launch for ASUS ProArt, the brand's hardware line built for working creatives. Staged across Taipei, New York, and London, it needed one idea strong enough to land in three markets at once — and credible to an audience that resists being marketed to.
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CONCEPT
Create the Uncreated takes its cue from the ProArt Dial, the product's defining control. Its spinning motion becomes the campaign's central gesture — a stand-in for the creative mind turning an idea over before it exists. One rotation carries the language across film, launch space, and key visual in every city.
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